If you have a positive experience with the brand, you can refer it to a friend or family member. The biggest marketing asset is your existing customer try to build word of mouth marketing strategy
Today, many businesses spend millions on advertising for new audiences, while completely disregarding the marketing potential of their existing customers.
Let’s start with the facts. 92% of consumers would trust the recommendation of friends and family over any other form of advertising.
What is Word of Mouth Marketing?
Word-of-mouth advertising (WOM advertising), also known as word of mouth marketing, is the process of actively influencing and encouraging organic word of mouth discussions about a brand, organization, resource, or event.
It is an independent form of advertising or promotion (just one reason why it is so important and why we like it!). It is shared by customers. And it can be triggered by an event that the customer experiences. This event is something that is beyond what is expected (can also be bad publicity), which is why improving customer service and relationship marketing is so important.
Word of mouth is an independent form of advertisement or promotion (just one reason why we like it so much). It is shared by customers. As mentioned by the entrepreneur, this is a phenomenon that the customer experiences. This phenomenon is beyond what is expected (bad publicity can also occur).
According to Nielsen, 92% of people rely on recommendations from friends and family over any other form of advertising. Even academic research at WOMM has proven its effectiveness in conversion.
Benefits of word of mouth marketing
According to Nielsen, 92% of people worldwide said they trust the recommendations of friends and family (earned media) above all other forms of advertising.
Consumers are more emotionally bonded to a company when they feel they are listened to by the company. This is why sales representatives of many companies will discuss their products and services with consumers in person or through a feedback phone line. Such conversations, as well as promotional events, can provoke conversations about a company’s product.
Word-of-mouth is an important temptation to forge marketing. Accordingly, the Word of Mouth Marketing Association (WMMA) has designed a code of ethics for the industry, with the best term-of-marketing marketing strategy being “reliable, social, repeatable, measurable and respectful” and for dishonesty, There is no excuse. WOM marketing expert Andy Cernovitz has boiled WOMMA’s code of conduct into three key rules to avoid issues:
How to make a word of mouth marketing strategy
There are lots of things to increase the word of your mouth. With the right strategy in place, you can set yourself up for a steady stream of referrals and create a repetitive female process. Spikework mentions that 97% of IT professionals say they rely on peer recommendations and ratings / reviews during the buying cycle. This is a big percentage to trust!
WOMM should also not come from referral programs. You have a lot of mouth channels to consider. Like partner programs, affected programs, affiliate marketing and even reviews. However, for each channel you choose, you will need to develop a strategy and measure the word of mouth with your marketing.
Here are just a few WOMM strategies you can consider.
• create emotion
• Making nightingale.
• Provide value to consumers
• Share customer reviews
• Get product ratings on your site
• brand loyalty.
• Brand trust.
People respond to emotion. If you can create some kind of emotion, you can get someone to share your experience with others. People share happy, sad, funny etc. because their feeling takes them. Think of reviews, they are either good or bad.
Word Of Mouth Marketing example: Coca-Cola “Share a Coke with Friends”: Omnicellan WOM
Coca-Cola’s campaign asked consumers to participate in person and on social media by sharing a personalized soda bottle with friends.
Coca-Cola also supported the campaign with campaigns where consumers can make their own personal Coke bottle.
It is great to have an advertising budget and the right sales funnel. But the only way to have a real discussion about your brand is to keep shouting to unbiased people in the media and on social networks.
And a good word of mouth marketing strategy severely increases the likelihood of this happening.
Impress the right person and you too can be featured in something like TOMS
As you know there is no doubt, TOMS became a well-known, largely profitable shoe company for the viral popularity of its one-on-one business model.
When you purchase a pair of shoes from TOMS, a pair of shoes is also donated to a child in need. The model was touted and received as a consumer-driven charity, and as a result, the company exploded, reaching a valuation of over $ 600 million in 2014.
In the cold reality of hard numbers, Alpargas shoes retail at TOMS South America for around $ 2-5, indicating incredibly low manufacturing costs.
With a $ 60 price point, it is fair to say that the actual donation contribution of TOMS shoes is relatively modest.
Despite this, TOMS felt that “the company gives shoes to the people that you buy every time” makes for a far more buzzworthy title than “the company donates money to poor people”.
As a result, the company focused its branding around this disgusting part of its business model, and then blamed the media with its message, creating tons of news coverage and hundreds of thousands of backlinks.
While TOMS has chosen to build its business model, allowing it to buzz anything, it is not an option for most businesses. Instead, these businesses have the opportunity to create something interesting that will get people excited and then spread the word.
Create offers and Deals
Giving your customers a reason to share with others can also skyrocket your word-marketing.
Large or small, people are always more willing and more likely to do something if they get something of value in return. Therefore, consider giving your consumers a discount or free gift in exchange for a referral.
Word Of Mouth Marketing example:Netflix
Netflix is definitely a head-start on word-of-mouth marketing. Its core product (original programming like House of Cards) provides an enjoyable and original experience that people naturally want to talk about. However, Netflix enhances its CX by tapping into user data and emotion – and delivering exactly what people want behind it.
For example, recognizing the phenomenon of ‘binge watching’, Netflix strategically released all ten episodes of Creating a Murderer. What’s more, it released in the US on 19 December – a time when audiences would be well primed to hibernate during the holidays.
Elsewhere, Netflix’s social activity is also designed to raise awareness of new original programming. It often does this through user-generated content, sharing viewers’ excitement about their favorite upcoming shows to show interest in others. This turns into the notion that people trust their peers more than big brands, especially when it comes to seeing what to do
Share Customer Reviews
79% of people rely on testimonials and online reviews as much as personal recommendations.
They help assure the performance, quality and / or value of your claims and make consumers feel more comfortable doing business with you. There is a reason why they call it social proof.
Testimonials can be written or video and hosted on your website or pulled from others. Depending on your industry, some popular review sites include:
• Angie’s List
• G2 Crowd
Once you have your testimonials or reviews, reproduce them in your marketing:
• Dedicated site page
• Homepage and landing page
• Relevant Product / Service Pages
• lead generation content
Amazon says that 75% of people don’t trust ads, yet 90% trust suggestions from family and friends and 70% trust consumer reviews.
In other words:
People trust friends, family (and even strangers) more than they advertise.
Word of mouth marketing means that your brand is being recommended in the most reliable context possible. And for the first time browsers are more likely to take the important steps of handing over their payment details.
According to the National Law Review, acquiring a new customer can cost up to five times more than it currently holds.
And think about this:
A positive word of mouth advertising and marketing strategy keeps customers coming back. And mentioned other customers. Those who keep coming back also. Referring to more customers
Suddenly you’ve got a machine pumping new customers who are all loyal to your brand.
Ideas for building your word of mouth marketing strategy
1. Viral Marketing
Viral marketing is the sister of ‘Word of mouth marketing’. This means that products or services are advertised to all who contact their consumers. Think about internet based businesses and how their advertisements spread through social media. Viral marketing spreads like wildfire – for example, funny YouTube videos.
2. Blog Marketing
To promote a product or service through a blog. In this example, the blogger is the influencer or brand ambassador. Bloggers become word of mouth market, the word travels quickly to its followers. Blogger provides reviews and advertising space to its favorite brands / affiliates. Then the blogger’s followers have to cuddle and share information with friends.
3. Social Media Marketing
Mouth marketing depends on the term. The core of content on social media is a way to reach people outside the group. As previously mentioned, the value of shared content is higher when shared by someone you know and trust. This type of marketing is the center of marketing, specifically referral marketing.
4. Make something unique
Creating something completely different and out of the box is another way to spread the word about your business to people.
But this does not mean that you need to fully reinforce the wheel.
It may be that you market your business in a way that is completely different to someone else in your place. Or that you take an old product and sell it in a completely new way.
The Dollar Shave Club is a great example of both of these ideas.
Not only that, they took an old product (shaving razor) and sold it in a new way (through a subscription to the monthly groom package). But he marketed himself using self-deprecating humor in an industry known mostly for producing serious commercials of chiselled good-looking men.
In fact, they gained 12,000 subscribers within 48 hours of this initial YouTube video going live in 2012 (and now has over 25 million views)
5. Connect with Industry Influencers & Thought Leaders
Influencers are what their name suggests A person with a strong following and power to influence the beliefs and behavior of those people.
Because of his already established reputation, word of mouth marketing from an influential person is undoubtedly the most valuable.
• 40% of people say they bought it online after being used by an influencer on Instagram, Twitter, Vine, or YouTube.
• 49% say that they rely on the recommendations of the affected when making a purchase decision.
• 73% of marketers say they have allocated budget for effective marketing.
Word of mouth advertising and marketing can be a strong player in growing your retail business.
If you did provide a quality experience for customers and run a tight operation then improving fall short somewhere along the way. Word of mouth marketing requires genuine and meaningful customer engagement with the target audience.
Use the strategies we discussed here today, but remember that ultimately, it’s a meaningful connection, rather than technique, that motivates customers to become brand ambassadors. this post help to keep multiplying your happy customer
A situation in which a single company seller selling a unique product in market-creating high entry barriers to other business In a monopoly business, the seller faces no competition